Saltwater Country

Saltwater Country Inc. is a not for profit, grass roots organisation with majority Indigenous membership and directorship dedicated to creating positive change in Broome and the wider Kimberley community.

Operating as a not for profit, all income generated goes back into the organisation and its initiatives. Our long-term goal is to use the income to create sustainable events and establish a purpose built Rodeo school in Broome offering training and master classes in all aspects of Rodeo and horsemanship. In addition, the school will also offer equine therapy and diversionary programs for disengaged community members, giving at risk youth an alternative way of being involved in life, learning life skills on country and become reengaged in the world around them.

SALTWATER COUNTRY INC represents the location in which the association is based. It is the area where Broome is situated, and is referred to as such by the traditional owners, neighbouring communities and Traditional Owner groups. SALTWATER represents the proximity of the association and events to the ocean and COUNTRY represents the land on which the events will be held.

COUNTRY has duel, but equally relevant meanings, firstly it is the way we as indigenous people in the area refer to our land and waters; therefore, reinforcing the location of the association. Secondly, it speaks directly to the way of life for both indigenous and non-indigenous people in the region, living off the land, the music we listen to, celebrating strong women and men in the regional landscape and specifically competing in the sport of rodeo and campdrafting.

Roebuck Bay, Broome
Roebuck Bay, Broome © Photo supplied by Tourism WA

Vision

To use the sport of Rodeo and Campdrafting to create and affect positive change in Broome and the wider Kimberley Community.

Mission

Saltwater Country Inc. is a not for profit organisation that will develop a premier rodeo and a series of associated events, born out of the red dirt and sweat that is synonymous with living and breathing the land in the Kimberley. It will celebrate a lifestyle that strives to maintain a connection to the land through engaging all generations and community members.

As a not for profit the income generated from Rhythm & Ride will be used to develop a sustainable and innovative event for Broome and the wider Kimberley and in the long term develop a Rodeo School.

The school will provide a training facility for competitors from near and far; and also run programs targeted at tackling key social issues plaguing the community; these include but unfortunately are not exclusive to youth suicide, violence against women, high rates of juvenile incarceration/reoffending, disengagement and general antisocial behaviour.

Saltwater Country Inc. will use its events and school to attract locals and entice visitors to Broome, complementing other events in the area. Saltwater Country Inc. aims to have a positive economic impact on Broome through additional tourism income and by adopting a think local act local approach where possible to benefit local businesses and community members. It will also support similar minded organisations at every possible level of the business.

Photo: Streets Jetty, Broome ©Photo supplied by Tourism Western Australia